Holland America has promoted Brad Olsen to Director of Tactical Marketing Communications, which means he's responsible for development and expansion of the line's direct mail and e-mail marketing. In other words, he's the person responsible for making sure your snail mail box and e-mail inbox is filled.
Olsen joined HAL in 2001 as manager of direct marketing, and the company says that "direct mail volume increased more than three fold during his tenure." We'll just leave it at that. He comes from a marketing background at Society Expeditions, Cruise West and the banking industry.
