After years of being virtually ignored by the cruise industry, except for a few hand-me-down ships, the "contemporary" or "mass market" portion of the industry seems to be discovering there's a market for their products in Australia and New Zealand.
Princess recently started expanding their own programs for the local Australia/New Zealand market (viewed there as an upscale product) while at the same time working with P&O Australia to upgrade theirs. Yesterday Royal Caribbean International announced a major expansion of their own in the market for next year.
Details are in today's edition of Cruise News Daily.
