Friday, October 14, 2011

New Video from Ft. Lauderdale Promoting Pre- & Post-Cruise Stays

Ft. Lauderdale's Convention & Visitor's bureau is starting a new push for cruise passengers' pre- and post-cruise stays. In conjunction with that they have created this clever video starring an unnamed cabin steward and one of those towel animals that magically appear on our beds. Along the way, it, of course, answers the question, "What's there to do in Ft. Lauderdale?"

There’s more information about pre- and post-cruise stays on the CVB’s website at

Wednesday, October 12, 2011

Cunard Celebrates Queen Elizabeth's First Year in Serivce

Cunard Line is marking the first anniversary of Queen Elizabeth entering service, which is rather unusual for a cruise line. Then again, Queen Elizabeth isn't your average ship, either. This video gives you the particulars of her first year in a much more inspiring way than plain text telling you how many passengers have sailed on her and how many ports she's visited.

Tuesday, October 11, 2011

Norwegian's New Advertising Brand Platform

Norwegian Cruise Line debuted a new “brand platform” for their advertising. You’re soon going to know what it means to “Cruise Like a Norwegian.” This video will give you a sampling of the television ads which have already begun running on ABC and CBS, as well as cable networks such as the Travel Channel, HGTV, MSNBC and the Discovery Channel. The theme will carry through to NCL's digital advertising on the web and to their social media platforms.

The complete story appeared in the October 11, 2011, edition of Cruise News Daily.

Update (Oct 12): NCL released copies of the actual television ads that will be airing:

1st - 15-second spot:

2nd (very similar) - 15-second spot:

30-second spot: