Thursday, January 10, 2013

The Most Visually-Interesting Ad Most People Will Never See

Norwegian Cruise Line has launched a clever advertising campaign - and one of the most visually-interesting we've seen in a long time. The only problem is that most of the
country will never see it.

The television ad is designed for the geographic market which will sail on Norwegian Breakaway's cruises from New York, which has a limited geographic appeal, although the
numbers of potential passengers in that area are huge.

The concept is all the New York experiences that will be available on Norwegian Breakaway's sailings to Bermuda and the Caribbean.

Wednesday, January 9, 2013

Princess Cruises is "Linked by the Sea"

Princess Cruises unveiled their latest corporate blog today, called "Linked by the Sea." Weekly, it will feature a story by a passenger or a crew member that focuses on the friendships and relationships that develop as a result of a trip on a Princess ship. The new blog can be read at www.LinkedByTheSea.

The complete story will appear in the January 9, 2013, edition of Cruise News Daily.

Tuesday, January 8, 2013

Norwegian Breakaway to Light up the Sky with Its Own Weekly Fireworks Show

Norwegian Cruise Line is taking onboard entertainment to a new level for a mainstream cruise line when Norwegian Breakaway is launched in May. Toward the end of the cruise, the ship will provide a fireworks display visible from its top deck as part of an ‘80’s-themed deck party.

Details appeared in the January 8, 2013 edition of Cruise News Daily.

MSC Melody to Retire

MSC Crociere announced today that they will retire the classic MSC Melody. The ship is the oldest and most traditional design in their fleet, and the line said they prefer to focus on their cutting edge ships.

The 35,000-ton vessel was built as Atlantic for Home Line in 1982 and later became StarShip Atlantic for Premier a/k/a the Big Red Boat, before joining the MSC fleet in 1997.

MSC did not say exactly when the ship would cease operations or how they will dispose of it.

The complete story appeared in the January 8, 2013, edition of Cruise News Daily.