Thursday, September 13, 2007

CND Headlines - Royal Caribbean Creates New French Brand

Royal Caribbean will launch a new brand, CDF Croisieres de France, dedicated to the French market. It will initially operate with a 752-passenger (lower berths) vessel currently being sailed by their Pullmantur brand in Spain. Plans call for the first sailing to be in the spring of 2008.

The new line represents a new twist in RCCL's globalization strategy.

Details were in today's edition of Cruise News Daily.