Friday, December 2, 2011

Carnival Brands Readying UK Expansion

From some corporate changes at Carnival Corp in the UK, it appears three of the company's US-based brands are positioning themselves for higher visibility and significant penetration of the UK source-market.

Until now, the Carnival Cruise Lines, Holland America and Seabourn brands have all shared small joint facilities and staff in the UK and have been represented to the public and the trade via general sales agents. Holland America and Seabourn will now share operations as they do in North America, and the Carnival brand will have its own facilities. Both are transitioning away from general sales agents in favor of their own staff.

To support those, top management changes have been announced over the last few days. Adolfo Perez will be moving
from Miami to head Carnival Cruise Lines UK operation as managing director of Carnival Cruise Lines UK sales and reservations office in London, while the Holland America/Seabourn operation will be headed by Lynn Narraway as managing director and Wendy Lahmich as director of sales.

The complete story appeared in the December 1, 2011, edition of Cruise News Daily.