Wednesday, November 30, 2011

Ports Increase in Importance to Carnival Corp

Ports have become more and more important to Carnival Corp's business over the years. The company has invested in and built (and operates) a number of ports. Some are high-profile and known to the customers of the company's brands, such as the Grand Turk Cruise Center, or Half Moon Cay in the Bahamas. Others aren't quite as obvious, such as Cozumel or St. Maarten. Some are complete destinations, while others simply guarantee them space at a pier and some amenities for passengers as they leave the terminal.

Until now, the Caribbean ports have been developed and administered in Florida, and the European ports, in Italy. Carnival has now created a new Global Port and Destination Development Group which will have responsibility for port projects and operations worldwide. It will be headed by SVP of global port development, Giora Israel.

That doesn't mean everything will happen in Florida, however. An office will also be created in the UK for the development of strategic port projects in Europe and the Mediterranean.

The new division more or less elevates ports to the same stature within Carnival Corp as another cruise brand.

The complete story appeared in the November 30, 2011, edition of Cruise News Daily.