Royal Caribbean International announced today that Betsy O'Rourke has been appointed senior vice president of marketing for the brand. She will be responsible for all aspects of the line's marketing program, including brand strategy and positioning, consumer and trade advertising, web and loyalty marketing, research, brand development and communications. She will report directly to Adam Goldstein, RCI's president and CEO.
O'Rourke comes to RCI from her position as SVP of marketing and communications for Wyndham Worldwide.
