Royal Caribbean Reorganizes Sales Team
Ken Muskat has moved from the position of Regional VP of Sales to VP of Sales. In his new position, he will be responsible for for consolidating the brand's distribution strategy and overseeing several teams, including the field sales organization in the US and Canada. He has been with the company since 1995.
Magnus Wrahme has been promoted to associate VP of National Accounts and International Sales. He will manage the brand's national accounts and direct the global distribution strategy. Royal Caribbean says he will play a key role in the globalization of the brand. He has been with the company since 1998 and most recently has has been the Regional Director of Sales for Southern Europe.
Angela Stephen has been to Director of National accounts and will report to Wrahme. She has been a district sales manager based in Indiana.
Juan Silva brings 17 years experience with the company to his new position of Director of E-Distribution Strategy and Development. He will be responsible for developing new electronic booking tools for the line as well as CruisingPower, the line's travel agent website. Most recently he has developed eTools products for travel agents such as VIP CruisePass, e-Connect and the Travel Agent Locator. Right now he is leading the launch of the new version of CruiseMatch, Royal Caribbean's booking engine for travel agents.
