Wednesday, September 19, 2007

CND Headlines - Another Successful Expansion Story

A popular method of expansion is becoming dedication of a ship for a period of time to a specific geographic/ethnic market source. We've told you about several of these plans recently, but one of the first to employ the strategy several years ago was Carnival's Costa brand.

Now the "Italian line" has become the best-selling cruise line in Germany. Today, Costa announced that they have reached the milestone of 100,000 German bookings in 2007.

Details are in today's edition of Cruise News Daily.