Previously Princess’ senior vice president of commercial affairs, Kaufman will now focus on the company’s new program to base ships in both the Japan and China cruise markets. In Japan, the Princess brand is entering its second year with two ships based in three homeports. New this year, one Princess ship will be based in Shanghai to introduce a brand-new premium “Princess Class” cruise experience to the China vacation market, and will then move to homeport in Singapore to offer a series of cruises in the Southeast Asia region.
“Tony’s appointment will provide a single point of focus as we continue to expand in Asia,” said Jan Swartz, Princess Cruises president. “He brings to this role more than 20 years of experience with Princess, and his extensive commercial experience, coupled with his strong relationship and leadership skills, will harness the great work happening across our growing Asia teams.”
Kaufman’s background includes a variety of positions at Princess including onboard revenue, shore operations, supply chain, newbuild contracting, and legal, among others. He joined Princess in 1993 as assistant general counsel and director of business affairs. In 2000, Kaufman was appointed general counsel of Princess’ then-parent company, P&O Princess Cruises plc, based in London. In 2003, he returned to Princess Cruises’ headquarters in California to take on his role in commercial affairs.
Kaufman will be based in the company’s Santa Clarita, California headquarters office.
He holds a B.A. degree in communication studies from UCLA and a law degree, cum laude, from Loyola Law School of Los Angeles, where he was an editor of the Loyola Law Review.
Source: Princess Cruises
