Tuesday, October 11, 2011

Norwegian's New Advertising Brand Platform

Norwegian Cruise Line debuted a new “brand platform” for their advertising. You’re soon going to know what it means to “Cruise Like a Norwegian.” This video will give you a sampling of the television ads which have already begun running on ABC and CBS, as well as cable networks such as the Travel Channel, HGTV, MSNBC and the Discovery Channel. The theme will carry through to NCL's digital advertising on the web and to their social media platforms.

The complete story appeared in the October 11, 2011, edition of Cruise News Daily.

Update (Oct 12): NCL released copies of the actual television ads that will be airing:

1st - 15-second spot:

2nd (very similar) - 15-second spot:

30-second spot: