1,2,3 Going, Going ....

Celebrity Cruises has had a popular promotion running called “1-2-3 Go!” It was offered to boost sales and allowed customers to make a choice of various things of significant value to get for free (or included with the price).

Cruise lines like these types of promotions because they aren’t really discounting the product, yet they are providing a booking incentive for consumers. It’s also cost effective for the line.

It turns out that Celebrity liked this promotion so much they decided to make a version of it a permanent (as permanent as anything is) part of their pricing structure.

Details appeared in the July 2 edition of Cruise News Daily.

Celebrate Like an Australian

Americans have something to celebrate this weekend, and we’ll do it with fireworks. Australians also have something to celebrate, and they too are doing it with fireworks.

The complete story appeared in the July 2 edition of Cruise News Daily.

Silversea Orders New Ship

Silversea said today they have ordered a new 40,000-ton ship from Fincantieri. The ship, to be named Silver Muse, will enter service in the spring of 2017.

The complete story appeared in the July 1 edition of Cruise News Daily.

Rendering of Silver Muse which will be delivered in April 2017

Artwork courtesy of Silversea Cruises. All rights reserved. May not be copied or used without permission.

Norwegian and Nickelodeon End Agreement

Norwegian said Nickelodeon programs will end on all NCL ships by the end of 2015.

Details appeared in the July 1 edition of Cruise News Daily.

Two More, Please

The TUI Group and Royal Caribbean Cruises Ltd said today they have ordered two more ships for TUI Cruises from Meyer Turku.

The complete story appeared in the July 1 edition of Cruise News Daily.