Planting the Norwegian Flag in Alaska

Princess and Holland America have both been closely identified with Alaska - and have become leaders in the market - because of their highly visible infrastructure investments there - ground tour operations, hotels and rail operations. Now Norwegian Cruise Line Holdings, which helped the market explode when the Norwegian Cruise Line brand pioneered the Seattle homeport with more easily accessible cruises (from the US) - is stepping up its infrastructure investments in the 49th state.

The difference is that NCLH's investments are less visible and giving it an advantage over its competitors in booking their ships into the ports.

The complete story appeared in the November 5 issue of Cruise News Daily.