Tuesday, September 4, 2018

Carnival Talking about AIDA's Innovative Ship

As you read in Friday's edition, AIDAnova was named in the Meyer Werft yard Friday night during a really splashy party, and it will go into service in November. That's something you don't see much anymore. (Remember how ships used to be built on dry land and you would see them slide down the rails into the water? Christening them with the champagne bottle is usually what triggered them sliding down the rails.) Then the interior work would be done, and months later they would be finished and go into service.

AIDA is a rather unusual Carnival brand in that it is marketed only in a relatively small geographic area, but it is one of Carnival's strongest brands because that area (Germany) is Europe's strongest travel market.

So Carnival Corp is promoting the arrival (shortly) of  AIDAnova and getting the word out because it is a rather important and unusual ship. It is the first cruise ship powered by Liquified Natural Gas (LNG) both at sea and in port. LNG is the cleanest burning fossil fuel, so it is going to be operating much cleanly than other ships of the same sizes (180,000 tons).

The complete story appeared in the September 4 issue of Cruise News Daily.