A new advertising campaign is about to be launched by Carnival Cruise Line, and it's going to use a tried and true device that Carnival has used many times before in their ads: the customer testimonial. Each time they use it, they give it a new twist, and the new campaign by their new ad agency, Anomaly, is no different.
The campaign itself revolves around the theme that fun is a result of the choices you make, and you choose what's personally going to be fun for you.
The complete story appeared in the January 9 edition of Cruise News Daily.
