The Costa brand may have been the first western cruise line to enter the Chinese market back in 2006, but they're playing catch up in building ships specifically for that market as a handful of brands has already beaten them to it and have ships operating there with features custom-designed for Chinese passengers.
But Costa is ready to catch up and surpass as Fincantieri laid the keel today for the first of two Costa designed for China.
Costa held a coin ceremony today in which a commemorative coin was welded to the keel for good luck before Fincantieri laid the keel at their Monfalcone yard near Trieste.
The complete story appeared in the November 1 edition of Cruise News Daily.
Video courtesy of Costa Crociere.
