For me? You shouldn't have.

MSC Cruises is the latest line to unveil their digital guest service program where an electronic bracelet unlocks a whole new world of recognition and services for passengers. It's called “MSC for Me.”

The reason for revealing it now is that it's going to debut on MSC Meraviglia in less than 90 days. But it's nothing they just threw together. MSC has been developing MSC for Me for three years in conjunction with a list of top names in the tech and behavioral science fields.

The complete story appeared in the March 10 edition of Cruise News Daily.