Thursday, July 28, 2016

Johnnie Walker's Affluent Cousin Goes to Sea

Genting Hong Kong's new Dream Cruise brand has scored a partnership with a familiar brand to Americans and Europeans, but for an unfamiliar strategy to them.

Genting Dream will be Dream Cruises' first ship, entering service in October. The premium line will be marketing to Chinese and Asians. Genting Dream will also be the home of the first Johnnie Walker House at sea.

Details appeared in the July 28 edition of Cruise News Daily.