Monday, June 27, 2016

They'll Race You around the Ship

Warning: This video contains fast-paced cuts and flashes. If these bother you, please do not watch the video. It will be a shame, though, if you don't see it because it contains one of the most spectacular drone races you'll ever see aboard a cruise ship (as if you'll ever see another).

A little more than a month ago we showed you the first video of a new style of marketing campaign AIDA was beginning, to promote their newest ship, AIDAprima. It was an eye-popping tour of the ship in which the focus was on some amazing bicycle-riding whee the young Austrian trick-rider balanced on impossible things such as the ship's rail and the edge of a bar.

The idea was to make the video so amazing you just had to share it and it would go viral. Of course as you watch it a half dozen times in disbelief, you see AIDAprima too. The point, of course, is to get the video in front of as many people as possible, especially people who wouldn't normally be watching an AIDA video.

Now here comes the second of the campaign, and this one is just as worthy of going viral.

It features drone racing - two Vortex 250 Pro drones racing over, around and through the ship at speeds up to 75 mph. Don't worry. The two-minute video was shot while the ship was sailing from Japan to Germany in April when no passengers were aboard. The drones were flow by two professional pilots, Detlef Wormstall and Alex Wulf von Skypros, wearing virtual reality goggles. The video comes from the cameras on the drones themselves, stationary track cameras and from a third camera drone.

During the video the drones take viewers on the Lanai Deck and the Patio Deck, across the Beach Club, through the Theatrium and the restaurants, into the Organic Spa and even in the glass-enclosed double waterslide.

While you see the ship (if you remember to look) in this video as well as the previous one, it's an entirely different type of thrill from watching someone balance on a bicycle on the ship's rail.

Buckle up and start the video below.