Thursday, April 7, 2016

A Model Apartment or a Living Billboard?

When a developer is working on a building of ultra-high end apartment-condominiums, they will often rent a large showcase space in a building with a location with lots of traffic and build a model apartment within it, a complete replica of portions of the apartments in the new building complete with the types of finishes it will have, and the type of furniture the potential buyers would use. The idea is so buyers can get completely immersed in the apartment and experience the feeling of being there, touching the high end finishes, so they can easily imagine themselves living there. Expensive? Sure, but developers who make that investment say they can sell out their building many times faster (at asking prices) than if they just print a slick brochure.

Crystal is taking the unusual step of doing the same thing right in downtown Miami. Of course, they have the unusual product to sell. The 100,000-ton luxury ships they have on order will have a top deck of Crystal Residences, apartments which will run from 600 square feet up to 4,000. The 48 homes on each ship will have their own reception area and private restaurant. And this is how you sell multi-million-dollar residences like that.

At the same time, the facility will showcase the growing portfolio of Crystal products and lifestyle one can expect on Crystal.

The complete story appeared in the April 7 edition of Cruise News Daily.

Rendering courtesy of Crystal Cruises. All rights reserved. May not be copied or used without permission.