Royal Caribbean launched another facet of their Come Seek marketing campaign today. The advertising is aimed at Millennials and wants show them that a cruise isn’t boring because it’s packed with lots of their type of fun, and they remind you, “This is not a cruise.”
This latest prong of the campaign is called Come Seek Live, with the “live” being live broadcasts from Anthem of the Seas and ashore (mostly ashore) via the Periscope app for sharing live video.
The complete story appeared in the November 13 edition of Cruise News Daily.
