Wednesday, October 21, 2015

Carnival Partners to Create Domestic Chinese Brand

Just a week after announcing the expansion of two more of their global brands into China, Carnival Corp finalized plans for a joint venture with China State Shipbuilding Corporation (CSSC) and China Investment Corporation (CIC) to create a new domestic Chinese cruise line. But they don’t seem to be finished there.

The goal according to Carnival is “accelerating the development and growth of the overall cruise industry in China, which is expected to eventually become the largest cruise market in the world.”

The complete story appeared in the October 21 edition of Cruise News Daily.