Tuesday, April 7, 2015

Borrowing from a Sister

Costa Cruises is just as confident of their product as sister line Carnival is. Costa has launched a money back guarantee, a first in the Italian market, modeled after Carnival’s Vacation Guarantee.

The new guarantee is the centerpiece of Costa’s new marketing program in Italy targeting potential customers who have never cruised.

The complete story appeared in the April 7 edition of Cruise News Daily.