* A Little InSight
It used to be that cruise lines would issue glossy brochures filled with gorgeous color pictures, and that was about the extent of what they could do to showcase their product, aside from mass media advertising and direct mail. With the advent of the internet, there are dozens of options available to them. Some get made good use of, some no so much.
Seabourn has thought out an approach to using video to really show prospective customers what Seabourn is really all about. It’s not just a video brochure, but instead they are producing a series of videos that focus on staff members who talk to viewers about their careers and their lives aboard Seabourn - and something of the subject at hand. Along the way they take you behind the scenes aboard the ships, not just for the sake of going behind the scenes, but because it integrates so well with the story they’re telling.
* Other Things You’ll Want to Know
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The complete articles appeared in the e-mail edition of Cruise News Daily delivered to our subscribers.
