Our readers are distributed across the country and around the world, which means most of them, unless they live in the Southeastern United States, aren't near a Publix Super Market, so they don't see Publix' television advertising. It's very low-key and until the end, it's not obvious who is sponsoring it, unless you catch how they are using Publix products. Even then, they're not selling food.
We thought that with Mother's Day coming this weekend, all mothers everywhere and their children, no matter what age, would appreciate this message.