Tuesday, August 2, 2011

Product Placement to the Max

Product manufacturers work hard to get their product placed in television shows and movies. This could be something as simple as having it in a scene, but if it gets used by the characters or, better yet, becomes pivotal to the plot, the manufacturer has hit the jackpot. But Carnival Cruise Lines had one of their ships used as the location (and necessary to the plot) of the upcoming third Chipmunk movie, and if the movie is a hit, they will have hit the trifecta.

The live action for the movie was filmed aboard Carnival Dream, and the computer animated characters were added in post-production. Throughout the film there is Carnival presence. Anyone who has sailed on Carnival will recognize signature Carnival elements in each scene, even the deck chairs (you see a lot of those when you consider the lead characters are only a few inches high), for example, are noticeably Carnival, if you've spent much time on Carnival.

The trailer for "Alvin and the Chipmunks: Chipwrecked!" was released today:

The trailer is now showing in theaters nationwide, and the film will open on December 16, 2011.