P&O Australia canceled two additional sailings of Pacific Jewel today. CEO Ann Sherry took to You Tube to explain the situation to customers.
While the message will be upsetting to the customers who are affected, we expect they will feel better about it having heard the CEO tell them, we are to presume in her own words, what went into the decision and an apology.
With cruise lines trying to figure out how to embrace social media (and the internet), we look for this to be something you are going to see used a lot in the future. P&O Australia should be congratulated for being the first.
The complete article appeared in the October 27, 2010, edition of Cruise News Daily.
