Tuesday, June 1, 2010

A Closer Relationship - Royal Caribbean Begins Enhancement of Crown & Anchor Loyalty Program

Royal Caribbean International released some enhancements to their Crown & Anchor Society loyalty program for past passengers today, the first of several announcements to come. If you were expecting more free stuff - free meals in the specialty restaurants, big discounts on your bar bill, or special treatments in the spa - you'll be disappointed.

What comes with this first announcement are some services, which Betsy O'Rourke, RCI's SVP of Marketing, says have been requested by members, and the company has heard them. The changes have come as the result of several months of talking to past passengers asking what they want in the C&A program.

The complete article appeared in the June 1, 2010, edition of Cruise News Daily.