When Disney Cruise Line announced their Alaskan program last week, along with it came a photo of Mickey Mouse standing on the pontoon of an iconic float plane.
That photo didn't just happen to get taken a few minutes before the announcement. In the Juneau Empire's article about the new program, they've included a unique slant to the story: how that picture came to be taken several weeks ago, apparently in preparation for the announcement. The Disney people had very specific requirements as to what they were looking for. For the complete story, check the Empire article for a little behind-the-scenes about the planning for the announcement.