Monday, December 15, 2008

More international expansion for RCCL

Royal Caribbean is opening two more offices in China to support their continued sourcing of customers from international markets. The offices will be in the central business districts of Beijing and Guangzhou and be the company's second and third in the country. (RCCL opened their Shanghai office in 2007.) The offices will support travel agencies selling the growing number of RCCL ships sailing in the region providing support for all three RCCL international brands.

Traditionally a North American brand, in recent years the company has been placing an increasing importance on sourcing passengers from international markets, even dedicating ships to itineraries designed to appeal primarily regional market sources rather than a worldwide.

Just this month the RCCL has created a new managing director position in Brazil and announced the opening of an office in Sydney.