Thursday, October 23, 2008

New Carnival Advertising to Launch

Carnival will launch a new advertising campaign in November, the first product of Arnold Worldwide, their new advertising agency.

The new ads will be "fun," of course. One feature will be "Towel Animal Theatre." All will have the new tagline: Fun for all. All for fun.

The trade and consumer magazine advertising will launch beginning November 10. Four consumer ads will run in People magazine November 17 through December 8.

Two new TV spots will also begin running at an unspecified date in November. Those will be directed by Noam Murro who has directed award-winning ads for Volkswagen, Hummer, "Monsters" and Nike. He also directed the recent movie, "Smart People."

Details and perspective appeared in the October 23 (2008) edition of Cruise News Daily.