At this time of year, when you hear "Santa," most people assume the next word will be "Clause," but thousands of people - especially the ones employed by Princess Cruises and Cunard - automatically assume the next word will be "Clarita."
There's a nice little story about Princess Cruises in the LA Daily News that updates the local population about the the giant company that quietly lives in their midst in Santa Clarita (California). In mid-article, however, it seems to take an unscheduled detour via Gavin MacLeod and "The Love Boat."
Note: Link is valid at the time of posting.