Since its inception, Southwest Airlines has marched to its own drummer. They have their own procedures that work for them and are nonstandard in the airline industry. Consequently they get left out of many programs within the industry simply because they operate so differently. One thing they have in common with other airlines serving Florida, however, is that they carry a lot of cruise passengers. One of those programs they have been left out of is the cruise industry's that offers passengers advance check_in for their return flight and takes luggage from the ship right to the airport.
Southwest has now devised its own remote check-in plan to help ease congestion at its ticket counter at Ft. Lauderdale on cruise days.