David Letterman used to have his "Network Time Wasters." Enter Royal Caribbean with their Internet Time Waster, Sammy the Suitcase. But he's so cute and such a clever idea, you won't mind wasting a half hour with him.
Most of our readers are pretty well researched as far as knowing where they want to cruise, so Sammy's real advertising message (which helps you select the right cruise to the right destination) will probably be lost. But some of the "fun" features are priceless.
The site can be accessed at http://www.hungrysuitcase.com/ and was designed as a viral advertising campaign, drawing visitors only by word of mouth. As successful as it was in that genre, Royal Caribbean has now made some ad buys on internet sites to draw even more traffic to The Hungry Suitcase.
Details are in today's edition of Cruise News Daily.
