AIDAstella Floats Out

In the cold and foggy early morning hours, this morning, AIDAstella slowly began her journey out of Meyer's indoor Building Dock I, at times barely visible to the small number of hearty souls who braved the frigid temperatures to be among the first to see the new ship.

Once some of the fog burned off, the ship's brilliant colors could be seen while it underwent tests in the lagoon. Note the ice floating in the water.

AIDAstella's next trip will be a one way trip down the Ems River to the sea, planned right now for February 9/10.


Details appeared in the January 25, 2013 edition of Cruise News Daily.

Photos courtesy of NDR, Meyer Werft and Cruise News Daily.

AIDAstella Gets Her Propellers

Two giant propellers were attached to AIDAstella today at Meyer Werft in Papenburg. Each measures more than 17 feet across and weighs in excess of 14 tons. The ship will be floated up later this week and towed out of the building dock on January 25.

Details appeared in the January 21, 2013, edition of Cruise News Daily.

The Most Visually-Interesting Ad Most People Will Never See

Norwegian Cruise Line has launched a clever advertising campaign - and one of the most visually-interesting we've seen in a long time. The only problem is that most of the
country will never see it.

The television ad is designed for the geographic market which will sail on Norwegian Breakaway's cruises from New York, which has a limited geographic appeal, although the
numbers of potential passengers in that area are huge.

The concept is all the New York experiences that will be available on Norwegian Breakaway's sailings to Bermuda and the Caribbean.

Princess Cruises is "Linked by the Sea"

Princess Cruises unveiled their latest corporate blog today, called "Linked by the Sea." Weekly, it will feature a story by a passenger or a crew member that focuses on the friendships and relationships that develop as a result of a trip on a Princess ship. The new blog can be read at www.LinkedByTheSea.

The complete story will appear in the January 9, 2013, edition of Cruise News Daily.

Norwegian Breakaway to Light up the Sky with Its Own Weekly Fireworks Show

Norwegian Cruise Line is taking onboard entertainment to a new level for a mainstream cruise line when Norwegian Breakaway is launched in May. Toward the end of the cruise, the ship will provide a fireworks display visible from its top deck as part of an ‘80’s-themed deck party.




Details appeared in the January 8, 2013 edition of Cruise News Daily.