Friday, July 1, 2016

Hello, Newman - I Mean - Kitty

We've been hearing how cruise lines sailing in China ae customizing their product for the local market, and this is probably one of the best examples. Hello, Kitty is iconic in Asia, and Costa Group Asia has partnered with Sanrio Company to create the first ever Hello Kitty design tailor-made for a cruise liner.

The complete story appeared in the July 1 edition of Cruise News Daily.