Wednesday, October 22, 2014

Cruise News Daily Headlines for October 22, 2014

* The Legend Continues aboard Norwegian Escape
The newest addition to Norwegian Escape is going to be Miami’s oldest bar.
   Tobacco Road was issued Miami’s very first liquor license in 1912, and it is therefore the city’s oldest bar. After 102 years, the landmark is closing this week in Miami, but it’s going to live on aboard Norwegian Escape. NCL has partnered with Tobacco Road to bring the legendary establishment aboard its Miami-themed ship when it enters service from Miami next year.

* All That Glitters Is Not Gold - It’s also Diamond and Emeralds
Passengers aboard three Princess ships are about to have a new choice when they are considering souvenirs to bring home from their cruises.
   Princess has formed a partnership with Effy Jewelry, the premier American line of diamond and gemstone jewelry, to open stand-alone fine jewelry stores aboard three Princess vessels beginning next month.

The complete articles appeared in the e-mail edition of Cruise News Daily delivered to our subscribers.

Tuesday, October 21, 2014

Cruise News Daily Headlines for October 21, 2014

* Stepping Back to 1977
The point of naming ceremonies these days is to get attention for a ship - to grab media coverage and to at least momentarily get the new ship in front of as many potential customers as possible. New ships aren’t the rarity they once were, so unless the ship has some really unique new feature, the cruise line has to be pretty clever to come up with something that will make media stop and look and run the story.
   The people in Princess Cruises’ PR Department are geniuses at hitting on just the right idea. (Has anyone forgotten the Duchess of Cambridge named Royal Princess?) I thought they had hit a home run when announced they were bringing together the entire original cast of “The Love Boat” to be godparents of Regal Princess. No media outlet is going to be able to resist that.
   If that was a home run, for insurance, Princess’ PR Department has now come up with a back-to-back grand slam that no media outlet is going to be able to let slip by. 

* Digital enhancements from Port Everglades
Ft. Lauderdale’s port served up two new digital offerings just in time for the winter cruise season.

The complete articles appeared in the e-mail edition of Cruise News Daily delivered to our subscribers.

Kammerer Takes International Marketing Post at HAL and Seabourn

Mark Kammerer Named Vice President, International Marketing and Sales for Holland America Line and Seabourn

Seattle, Wash., Oct 21, 2014 – Mark Kammerer has been named vice president, international marketing and sales for Holland America Line and Seabourn. In this role, he will be responsible for the companies’ sales offices in the U.K., the Netherlands and Australia, as well as Holland America Line and Seabourn’s growing international business.

Kammerer will report to Joe Slattery, Holland America Line’s senior vice president, global marketing and sales.

“Mark brings incredible knowledge and experience to this position, and his expertise supports the continued growth in our international presence,” said Slattery. “Mark has proven himself to be a creative thinker and inspiring leader, and I look forward to working with him.”

In his previous positions at Holland America Line, Kammerer was responsible for marketing and North American sales, as well as worldwide cruise marketing. Prior to joining the cruise line, Kammerer worked at several leading travel industry organizations including Virtuoso and Expedia Inc.

Source: Holland America Line

Holland America Promotes Slattery

Joe Slattery Promoted to Senior Vice President, Global Marketing and Sales for Holland America Line

Seattle, Wash., Oct 21, 2014 – Joe Slattery has been promoted to the position of senior vice president, global marketing and sales for Holland America Line. In this newly created role, Slattery will oversee marketing and distribution in all worldwide markets, developing and executing initiatives that support Holland America Line’s revenue growth objectives.

Slattery — a 21-year company veteran — will continue to report to Richard Meadows, Holland America Line’s executive vice president, sales, marketing and guest programs.

“Joe has significantly expanded the reach and depth of our international sales initiatives, and the success of our offices in Rotterdam, the U.K. and Australia, and our growth in emerging markets around the world, can be attributed to his guidance,” said Meadows. “We are confident that all of our global markets will benefit from his strong vision and leadership and we congratulate him on this well-deserved promotion.”

Since 2008, Slattery has been Holland America Line’s vice president, international sales and marketing. Since joining the company in 1993 as a marketing product manager, Slattery has accumulated a wide range of experience in multiple executive roles, including vice president, revenue planning, and vice president, revenue marketing, where he was responsible for deployment and itinerary planning, revenue management and direct marketing.

Source: Holland America Line

Carnival Cruise Lines UK announces two senior promotions

Carnival Cruise Lines UK today announced two new executive promotions with Iain Baillie named managing director of UK sales and Erin Johnson UK marketing director.

With 20 years of experience in the travel industry, Iain Baillie joined Carnival Cruise Lines UK in 2012 from Complete Cruise Solutions representing P&O, Cunard, and Princess as a senior sales manager. Baillie’s appointment to managing director of sales at Carnival Cruise Lines UK follows a hugely successful execution of trade sales achieved through key trade partners as well as forging new relationships across the UK and Ireland.

Erin Johnson began her career at Sea Vacations in 2001 as a sales and marketing coordinator, swiftly progressing up the ranks and eventually being appointed marketing manager for Carnival Cruise Lines UK. During her tenure with Carnival, Erin has developed a number of successful marketing initiatives, including the creation of a specialist UK website for agents and consumers and overseeing a multi-million-pound advertising campaign in 2013.

Commenting on the announcement, Adolfo Perez, Carnival’s vice president new market and new product marketing, said:

“Iain and Erin have been instrumental in Carnival’s continued growth in the UK and Ireland, both in terms of building awareness through highly effective marketing campaigns as well as developing exciting new marketing and sales training initiatives for our valued travel agent partners. They both have a passion for cruising and are committed to expanding Carnival’s presence throughout the UK and Ireland.”

Both Iain Baillie and Erin Johnson will continue to report directly to Adolfo Perez, vice president, new market and new product marketing.

Source: Carnival Cruise Lines