Friday, February 3, 2012

The Sea Is Calling ... Again

In yesterday's earnings call, Royal Caribbean president Adam Goldstein said that the brand had returned to a full slate of TV advertising in the US as of January 30.

Goldstein said that advertising which had been suspended over the last two weeks would be redistributed over the next five weeks along with advertising already scheduled to run in the next five weeks.

Among those ads will be a new entry in the "shell phone" ads which the line successfully launched earlier this month. In this one, the sea is calling again, and she wants you to get romantic. Video is below.