Most of us will agree a cruise is better than a stay in a hotel on land. And cruise lines have generally done better in marketing their product. But it’s becoming time that perhaps cruise lines should start living in the real world and take a cue from their colleagues in the hotel industry.
Specifically, the cruise industry needs to step back and think about how they promote new “hotels” they are building. They need to think about how the world has changed in the last forty years and realize they are still doing things the way they did back then.
The complete story appeared in the June 5 edition of Cruise News Daily.
Friday, June 5, 2015
A Satisfied Customer
Lots of people post their vacation photos to their social media accounts. Thanks to internet at sea, they can even do it realtime. Carnival Corp Chairman Micky Arison seems to be on vacation this week on a 10-day Alaska program that has included a trip to Denali National Park, and he is now cruising on Coral Princess. He is doing all the things a typical traveler would do on vacation - and he is having a ball. He’s in awe of the scenery and it would seem a very satisfied customer. Like so many others, he’s posting pictures to his Instagram account - including selfies like this one where he is having dinner in the Crab Shack aboard Coral Princess. Here is a link to his Instagram account in case you want to follow along with his vacation.
A Bridge to Everywhere
Royal Caribbean’s third Oasis-class ship, Harmony of the Seas, is currently under construction at STX France in Saint-Nazaire. Thursday was a milestone when the navigational bridge was lowered into place. More photos are on our Pinterest board.
Photo courtesy of Royal Caribbean. All rights reserved. May not be copied or used without permission.
Photo courtesy of Royal Caribbean. All rights reserved. May not be copied or used without permission.
Thursday, June 4, 2015
Carnival Corp to Launch New Brand
2pm EDT Breaking
P&O's Adonia to move to a new "social impact" brand call fathom. (Yes, it is spelled with a lower case.) The brand will launch from Miami to the Dominican Republic in April 2016.
Carnival says fathom "will offer consumers authentic, meaningful impact travel experiences to work alongside locals as they tackle community needs. What sets fathom apart is the long-term, systematic partnership approach with its partner countries paired with the unique business model that allows for sustained impact and lasting development. fathom's scale and global vision reach beyond what the world has ever seen."
The brand will be led by Tara Russell, Founder and Chairman of Create Common Good, a food production social enterprise.
"Travelers will work in partnership with proven, trusted local organizations on the ground to amplify their missions for far greater, sustained impact," Russell said. "Because fathom will bring hundreds of travelers to a destination on a regular basis, fathom can achieve focused and holistic, collaborative contributions in a broad region of the country - allowing fathom travelers to make a collective, transformative impact that they know will extend far beyond their involvement. They also will know they played an important role in ensuring the region flourishes. We are excited about making the Puerto Plata region of the Dominican Republic our first partner destination, and we are optimistic about taking all that is being built in and through fathom to other global destinations and to the broader Carnival corporate family."
The complete story will appear in today's edition of Cruise News Daily.
P&O's Adonia to move to a new "social impact" brand call fathom. (Yes, it is spelled with a lower case.) The brand will launch from Miami to the Dominican Republic in April 2016.
Carnival says fathom "will offer consumers authentic, meaningful impact travel experiences to work alongside locals as they tackle community needs. What sets fathom apart is the long-term, systematic partnership approach with its partner countries paired with the unique business model that allows for sustained impact and lasting development. fathom's scale and global vision reach beyond what the world has ever seen."
The brand will be led by Tara Russell, Founder and Chairman of Create Common Good, a food production social enterprise.
"Travelers will work in partnership with proven, trusted local organizations on the ground to amplify their missions for far greater, sustained impact," Russell said. "Because fathom will bring hundreds of travelers to a destination on a regular basis, fathom can achieve focused and holistic, collaborative contributions in a broad region of the country - allowing fathom travelers to make a collective, transformative impact that they know will extend far beyond their involvement. They also will know they played an important role in ensuring the region flourishes. We are excited about making the Puerto Plata region of the Dominican Republic our first partner destination, and we are optimistic about taking all that is being built in and through fathom to other global destinations and to the broader Carnival corporate family."
The complete story will appear in today's edition of Cruise News Daily.
Wednesday, June 3, 2015
Azamara Sets Major Upgrades for Ships
Azamara Club Cruises said today they have set both of their ships for “major upgrades” early next year.
Azamara Journey will be transformed during dry dock in the Bahamas in January 2016, and Azamara Quest will undergo a similar process in Singapore in April 2016.
The complete story appeared in the June 3 edition of Cruise News Daily.
Azamara Journey will be transformed during dry dock in the Bahamas in January 2016, and Azamara Quest will undergo a similar process in Singapore in April 2016.
The complete story appeared in the June 3 edition of Cruise News Daily.
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| The Pan Asian restaurants aboard the reimagined Azamara ships |
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