Friday, June 5, 2015

Taking a Cue from Hotels

Most of us will agree a cruise is better than a stay in a hotel on land. And cruise lines have generally done better in marketing their product. But it’s becoming time that perhaps cruise lines should start living in the real world and take a cue from their colleagues in the hotel industry.

Specifically, the cruise industry needs to step back and think about how they promote new “hotels” they are building. They need to think about how the world has changed in the last forty years and realize they are still doing things the way they did back then.

The complete story appeared in the June 5 edition of Cruise News Daily.