Friday, November 20, 2015

MSC Cruises Names Brandon Townsley Director of Online and Strategic Accounts

Townsley Joins MSC Cruises as Company Embarks on Ambitious Growth Plan

FORT LAUDERDALE, Fla. (November 19, 2015) – MSC Cruises announced today that Brandon Townsley has joined the cruise line as director of online and strategic accounts.

In this position, Townsley will be responsible for working with the nation’s largest Online Travel Agencies to develop strategic partnerships and marketing initiatives that help generate excitement about the cruise line’s future – which includes the introduction of seven new ultramodern ships as well as plans for significant growth in North America, specifically, with two ships – MSC Divina and MSC Seaside – based in Miami and doing year-round sailings to the Caribbean.

“We are thrilled to welcome Brandon to the MSC Cruises team” said Ken Muskat, executive vice president of sales, PR & guest services. “With a strong tourism, travel background and leadership experience across multiple areas, Brandon will play a vital role in helping MSC continue to elevate brand visibility and deliver on our ongoing ‘Serving You’ commitment to travel agents as we strategically grow and expand in the North American market, as well as around the world, in the coming years.”

Townsley joins MSC Cruises with more than 20 years in the cruise and travel industry. After beginning his career with Royal Caribbean in 1996, Townsley has spent the last several years at Norwegian Cruise Line holding leadership roles in the areas of revenue management, sales planning and analysis, field sales, charters, meetings and incentives and international sales.

Townsley holds a Bachelor of Science degree from Florida State University and a MBA from Florida Atlantic University. A native Floridian, Townsley currently resides in Miami Beach.

Source: MSC Cruises USA