A couple years ago Carnival Cruise Line had become the punch line to every joke on late night tv, including having the honor of an entire Saturday Night Live skit about them. They had a couple of disabled ships that garnered mega media coverage. They had their share of norovirus incidents, and add in the halo effect from the Costa Concordia accident. The Carnival brand was riding pretty low in the water.
Fast forward to this year. Carnival is ecstatic because YouGov’s BrandIndex Buzz Rankings Report, which evaluates consumer perceptions of companies across multiple categories, ranks Carnival as the most improved US brand in consumer perception.
The complete story appeared in the February 17 edition of Cruise News Daily.