Thursday, May 15, 2014

MSC Doubles Sales Force

MSC Cruises ramps-up "Serving You" travel agent initiatives
Doubles sales force as North American Roadshow begins

Fort Lauderdale, FL (May 15, 2014) – Just 45 days after launching its sweeping “Serving You” travel agent enhancements at CLIA’s Cruise3Sixty, MSC Cruises today announced that it has completed hiring to double its North American sales force. The announcement includes the promotion of Wayne Peyreau to regional vice president, Sales USA, and the appointment of Denise Reichwein as the new regional sales director for the North Eastern region of the U.S.

“More than ever, MSC Cruises is committed to the North American market, and we understand how critical the support of our travel agent partners is to building awareness and sales,” said Ken Muskat, executive vice president of Sales, PR & Guest Services. “These new sales team members – under the leadership of Wayne and Denise in the U.S. and Ian Patterson, managing director, Canada – demonstrate how seriously we take the ‘human factor’ to growth in this market.”

Since he joined MSC Cruises in 2011, Peyreau has been instrumental in shaping the U.S. sales organization with responsibility for Field Sales, National Accounts, Inside Sales and Sales Service. He has helped restructure the sales organization to better support the line’s travel agent partners by implementing and overseeing training, Sales CRM management, developing new reporting tools and building preferred relationships with National Accounts, among others.

As Regional Vice President, Sales USA, Peyreau will be responsible for USA South Field Sales managers throughout Florida, Georgia, Alabama, South Carolina, North Carolina and Virginia as well as the Business Development Specialists and Sales Support Specialists in the Ft. Lauderdale headquarters.

Reichwein brings more than a quarter century of industry experience to MSC Cruises as the newly appointed regional sales director for the North Eastern region of the U.S. She will be responsible for managing the USA North Field Sales Managers covering New York, New Jersey, Pennsylvania, Illinois, Wisconsin, Indiana, Ohio, Michigan, Massachusetts, Rhode Island, Maryland, Connecticut, Delaware, and Washington, DC.

Prior to MSC, she spent seven years at Royal Caribbean International as a Business Development Manager in Eastern Pennsylvania, focusing on new business and building strong relationships with travel agent partners. She also brings a point-of-view from the other side of the desk with more than 20 years of travel agency experience. She has earned her Master Cruise Counselor, is a lifetime member of CLIA Education Programs and currently enrolled in the Elite Cruise Counselor Program.

These key leadership positions held by Peyreau, Reichwein and Patterson, along with the addition of the new Business Development Managers, Business Development Specialists, Sales Support Specialists and Sales Service team, provide a full complement of seasoned sales professionals to assist and support the travel agent community.

Travel agent partners around the U.S. and Canada will have the opportunity to meet their dedicated MSC Cruises sales contacts at a series of Serving You Roadshow events scheduled to kick-off on May 29 in Atlanta and continue throughout 2014 in more than 20 major markets and regions.

“Filling these roles, and fulfilling our promise to our travel agent partners, could not have happened at a more auspicious time as we convene this super-star group of sales specialists at our National Sales meeting beginning May 17th,” said Muskat. “This is a whole new direction and many new faces for MSC Cruises which demonstrates in no uncertain terms the company’s dedication to helping our travel agent partners grow with us.”

For more information about MSC Cruises, please visit

About MSC Cruises
Onboard MSC’s twelve vessels, guests enjoy the Mediterranean way of life. From the hospitality to the dining, guests are enveloped in the Mediterranean manner of enjoying life to its fullest. Guests are encouraged to slow down and enjoy everything their MSC vacation has to offer. Kids 11 and under sail free year-round on MSC Cruises with kids 17 and under sailing at reduced rates.

MSC Cruises is a privately-held, family-owned, Italian cruise line with a fleet of 12 ships: MSC Armonia, MSC Divina, MSC Fantasia, MSC Lirica, MSC Magnifica, MSC Musica, MSC Orchestra, MSC Opera, MSC Poesia, MSC Preziosa, MSC Sinfonia and MSC Splendida. The fleet cruises year-round in the Mediterranean and seasonally in the Caribbean, Northern Europe, the Atlantic Ocean, the French Antilles, South America, South and West Africa, The United Arab Emirates and the Red Sea. MSC Divina began sailing the Caribbean from PortMiami on November 20, 2013, becoming the line’s first ship dedicated to North American travelers. In March 2014, the line announced the construction of two new cruise ships by STX France due for delivery respectively in 2017 and 2019. For more information, visit

Source: MSC Cruises USA