Princess Expands in China, Launches New Branding Campaign

This summer Princess Cruises will be expanding to two new homeports in China, meaning the line will have three homeports in the market in three years.

To support the expanded home ports and itineraries, Princess is positioning itself in China as the Global Travel Master. The first tool in that positioning is a new mini-movie that will be used in Princess' advertising and features celebrity couple (in China) Emma Pei and Rojamtic Wang.

A video of the mini-movie is below. Note the extremely high quality of the production throughout.

The complete story appeared in the February 26 edition of Cruise News Daily.



"Where's the Princess?" - 2016 Princess China Brand Film from Dave deMerlier on Vimeo.

First Look at Carnival Vista’s SkyRide

When Carnival Vista enters service in May, it will have a new attraction that will send passengers whizzing around the ship’s top deck at speeds up to 25 miles per hour on an 800-foot track.

The SkyRide is something like a bicycle suspended from a track above, and it was created by the same guy who invented Rollerblades.

In thus new video from Carnival, you'll see the prototype on land and then go aboard the ship, under construction in Italy, to see where it will eventually be installed.

They Could Be Even Bigger

Everybody knows that Australia’s cruise market is growing by leaps and bounds (and CLIA has the figures to prove it), but they could be even bigger right now if they just had the capacity in their ports - especially Sydney - to handle more and larger ships.

A new CLIA study shows the lost opportunity is almost twice the amount the industry is currently contributing to the Australian economy.

The complete story appeared in the February 25 edition of Cruise News Daily.

Slow the Boats to China

Not everyone is rushing to China. Last fall we told Carnival Cruise Line said they would send one ship to China in the spring of 2017 and a second one in the spring of 2018. Carnival has rethought their schedule and decided to delay everything by a year, with the first ship, Carnival Miracle, now going in the spring of 2018 and Carnival Splendor going a year later.

Details appeared in the February 25 edition of Cruise News Daily.

Going to China

Last week we noted that when Houston’s current two tenants at its Bayport Cruise Terminal leave in the spring, the port has decided not to continue trying to market the facility and is apparently giving up on their long-running efforts to find cruise ships to sail from the facility. In coming to that decision, we said one factor could well have been the realization that there is a shortage of ships in North America caused by lines sending ship after ship to Australia and China where yields are much higher.

That shortage is probably going to continue for some time to come, because the Chinese market is so vast, and cruise lines have such a tiny penetration of the Chinese vacation market. In this week’s call to discuss NCLH’s earnings, Frank Del Rio, the company’s President and CEO said, “The more we learn about the competitive landscape [in China], the more we continue to be certain that the emerging, evolving and growing Chinese market presents the best opportunity for maximizing fleet-wide profitability and is the best deployment option for new vessels to generate upsized incremental earnings.”

Details appeared in the February 24 edition of Cruise News Daily.