Friday, February 26, 2016

Princess Expands in China, Launches New Branding Campaign

This summer Princess Cruises will be expanding to two new homeports in China, meaning the line will have three homeports in the market in three years.

To support the expanded home ports and itineraries, Princess is positioning itself in China as the Global Travel Master. The first tool in that positioning is a new mini-movie that will be used in Princess' advertising and features celebrity couple (in China) Emma Pei and Rojamtic Wang.

A video of the mini-movie is below. Note the extremely high quality of the production throughout.

The complete story appeared in the February 26 edition of Cruise News Daily.

"Where's the Princess?" - 2016 Princess China Brand Film from Dave deMerlier on Vimeo.