Monday, January 23, 2017

Bid for Your Balcony

Norwegian Cruise Line has always been known for their innovation in the industry and now they are beginning to roll out an idea that will maximize their profits while they are giving an upgrade to the people who really want them the most.

The line is auctioning off their available upgrades. It's a concept that has been tried with some success in  other segments of the travel industry, but NCL is the first cruise line to try it out. It's apparently meeting with success because, after a two-month test, they are beginning to make the program available fleetwide.

The complete story appeared in the January 23 edition of Cruise News Daily.