Tuesday, September 22, 2015

The Shape of Things to Come

Costa has completely revamped their loyalty program, called Costa Club, for 2016. There are some nice benefits, especially as you proceed up the tiers (which they divide into separate clubs), and some unique benefits at their top level. What caught our eye though is a subtle change that we predicted several years ago, and Costa is the first to implement it, that we think is soon going to be adopted by other lines, and it will change your benefits.

The complete story appeared in the September 22 edition of Cruise News Daily.