Celebrity Cruises has had a popular promotion running called “1-2-3 Go!” It was offered to boost sales and allowed customers to make a choice of various things of significant value to get for free (or included with the price).
Cruise lines like these types of promotions because they aren’t really discounting the product, yet they are providing a booking incentive for consumers. It’s also cost effective for the line.
It turns out that Celebrity liked this promotion so much they decided to make a version of it a permanent (as permanent as anything is) part of their pricing structure.
Details appeared in the July 2 edition of Cruise News Daily.