Tuesday, May 12, 2015

Why You Will Feel Frank Del Rio’s Hand Deeper in Your Pocket

Frank Del Rio (NCLH’s CEO) wants you to end up paying more for your next cruise from NCL. Exactly the same cruise, doing exactly the same thing. He just wants the bottom line price you pay, by the time to get home, to be more. It’s nothing personal; it’s just business. The more you pay without costing the company any more, the more NCL makes, which is good for NCLH.

Del Rio laid out the two-prong (as far as how it affects consumers) approach in an earnings call earlier in the year, and he recapped it in a call last week when he  reported how well it was working.

The complete story appeared in the May 12 edition of Cruise News Daily.